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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Creative tactics that replace the press release
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing...
What makes clients tick?
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our...
Thought leadership content: what works in 2024?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see...
How much does PR cost in 2024?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the...
How to write a powerful B2B case study
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, influences and persuades – writing that packs a punch! Start by deciding what type of case study you need. This article focuses on writing B2B business...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
Why awesome brand imagery is essential to growing your business
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
