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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
6 top tips for choosing your Analyst Relations spokesperson
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism –...
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably....
Business leaders ignore LinkedIn at their peril – here’s why
LinkedIn is not just a job seeking platform but a powerful business and networking tool for leaders. Ignore LinkedIn...
8 Key components for a powerful B2B PR strategy
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately...
Why lean PR is your secret weapon for B2B tech growth
If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already stretched to its limits. The pressure to increase market visibility without draining resources is relentless. But what if there was a way to make PR work...
How Blu Wireless achieved a 61% Share of Voice in a new market sector
How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...
Personal branding for B2B tech c-suite executives: your questions answered
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
