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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Personal branding for business leaders – All you need to know
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re...
Global tech innovator Bender joins growing EC-PR client portfolio
Agency’s 7th win of the year EC-PR, a leading UK-based PR firm known for its strategic communication expertise with...
Is it time for a new PR agency?
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be...
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on investment.Make your trade show the success it should be! In this article we'll consider: Pros and cons of running an exhibition without trade show...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
How to write a powerful B2B case study
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, influences and persuades – writing that packs a punch! Start by deciding what type of case study you need. This article focuses on writing B2B business...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...