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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Boost brand visibility with 5 key marketing strategies
Poor brand visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales...
Six reasons why you need a communication strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being...
Why likeability matters in PR and marcomms
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the...
Boost brand visibility with 5 key marketing strategies
Poor brand visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...
Why likeability matters in PR and marcomms
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. No one is inclined to make a potentially career-ending decision to spend a...
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
