Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the exhibitor list to understand that. But it’s only once you’re there and in the thick of it that you truly appreciate the sheer magnitude of what is certainly...
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’. At last, the stars aligned (or should I say diaries) and 2018 was going to be the...
It's post-show - the event is over folks… the attendees have left and the doors on your event are firmly closed. Now, it’s time to relax with a well-earned cuppa and some tasty biscuits. Don’t get too comfortable though. Just because your event is over doesn’t mean...
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone. Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive...
Trade shows and exhibitions are all about making connections - networking. Whether that is meeting new people or strengthening existing relationships, your role is to engage with your industry’s media and deliver a story. Be confident with your messaging and...
This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email [email protected] Trade shows and exhibitions are...
It’s less than 24 hours until Europe’s number one information security event
In 2 weeks’ time, the floor at Infosecurity 2017 is going to be buzzing
The clock is ticking and there's less than 3 weeks to go until Infosecurity Europe 2017. So, you should be well on your way to developing your big news story for the show. Once you’ve got your story, it’s vital that you follow a few golden rules to give your...
Identify your news stories It’s seven weeks until Seawork 2016, so now is the time to start thinking about your big story for the show. Capturing those ‘news’ gems and knowing what journalists want doesn’t have to be a headache with the following handy tips - this is...
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