In 2 weeks’ time, the floor at Infosecurity 2017 is going to be buzzing with people.  The question to ask now is: can I be doing anything now to prepare/plan my social media communication?  The simple answer is yes of course.  Twitter, LinkedIn, Facebook and Instagram can all provide you with an opportunity to shout about all the exciting things your company is doing.  Here’s some top tips that you can be actioning now:

1. Follow, Follow, Follow.

Take a look at your Twitter account and make sure you’re following everyone who you believe can help you get your message out further.  Does the event have its own Twitter page?  If so, follow it.  Also, look at who you would like to connect with on LinkedIn and send out your invitations this week to maybe meet them for a coffee at the show.

2. Decide who will take charge.

Be clear on who is going to be the social media lead during the show and let them take charge on each of the channels mapping out what they can be talking about before and during the show.

3. Use hashtags.

@Infosecurity is the official hashtag for the show.  Make sure you use this as part of your own company tweets.  Also, with over 13,000 followers have a look at the show’s Twitter page to see if there are any useful connections you can make.  Be an active participant in conversations linked to this hashtag and be willing to comment and retweet interesting updates.

4. Give credit where it’s due.

Try to include links to interesting content – this could be from your own website or someone else’s.

5. A picture speaks a thousand words.

Give people a sense of buzz and excitement of what’s happening on the ground either with pictures or short video clips.  These could be of your own company stand or the exhibition floor.  Smartphone cameras are amazing quality these days so this doesn’t have to be overly complicated with fancy/expensive equipment.

As with any form of communication, always think about what outcome you want from this activity.  That way you can effectively measure success and look at ways of doing things differently next time round.

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