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Liz presents three clear ways to ensure you can quantify the impact of your PR campaign activity and justify the investment to your senior leadership team.
Liz’s highlights
How to develop a B2B thought leadership strategy
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted thought leadership strategy does just that—positioning your business as a ...
A complete guide to B2B PR campaign planning for 2024/25
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which successfully delivers your communication strategy. We guide you ...
How to secure board buy-in for effective thought leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for ...
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be ...
Liz has also shown her clout in…
- The Journal: Underwriting – Marine technology
- Silicon Republic: How people can make or break a digital transformation
- Electronic Product Design & Test: Engineering the Optimal HMI: Why OEMs Need to Involve Experts Early On
Other publications:
Liz has also contributed to PRCA and the B2B Brand and Demand podcast.
Latest articles from Liz
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool
Effective communication is based on an in-depth ...
How to develop a B2B thought leadership strategy
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted ...
A complete guide to B2B PR campaign planning for 2024/25
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan ...
How to measure your PR efforts in 2024
Good news! Public Relations efforts can be measured and should be!
Avoid the frustration of not knowing the impact ...
How to write a powerful B2B case study
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, ...
Building a competitive advantage with B2B PR white papers
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your ...
Reputation management: How are you really perceived by your industry?
You may be weighing up the idea of PR for your company and asking yourself, is it worth it?
You may be considering ...
How thought leadership boosts business reputation
Did you know there are at least 9 ways thought leadership will significantly build your business ...
