Good news! Public Relations efforts can be measured and should be! Avoid the frustration of not knowing the impact of your PR campaign, and justify your PR spending against business goals. Watch our one minute video below, and then read on to find out how to measure...
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is preparing to ask you questions that will affect your company’s reputation. Imagine you answer them perfectly, and the stars shine down on you proudly!...
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more complexity than any other industry. In many aspects, any changes felt in one can dramatically impact the other. In Muck Rack's recent State of PR and State...
What’s the best type of media engagement for your ambitious tech business: comment or thought leadership? Ambitious tech businesses with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing...
When speaking to our clients and prospects, they often say their business is too complex, complicated or technical to be of interest to the wider public. Or they might say that there’s simply nothing ‘newsworthy’ happening at their company that they could share with...
Stay up to date with the latest insights, case studies, and PR guides.
