What’s the best type of media engagement for your tech scale-up: comment or thought leadership? Tech scale-ups with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing and nurturing your...
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How ‘newsjacking’ fits into a successful B2B PR strategy
What is newsjacking all about? ‘Newsjacking’ is the process of inserting your brand’s message into breaking news by offering relevant and concise comments. If implemented effectively and timely, newsjacking can help B2B brands achieve broad coverage, including in...
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