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May 9, 2022 | B2B PR Blog, Press interviews, Thought Leadership
What’s the best type of media engagement for your tech scale-up: comment or thought leadership? Tech scale-ups with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing and nurturing your...
Oct 26, 2020 | B2B PR Blog, Services
What is newsjacking all about? ‘Newsjacking’ is the process of inserting your brand’s message into breaking news by offering relevant and concise comments. If implemented effectively and timely, newsjacking can help B2B brands achieve broad coverage, including in...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Media relations, Thought Leadership
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more complexity than any other industry. In many aspects, any changes felt in one can dramatically impact the other. In Muck Rack's recent State of PR and State...
B2B PR Blog, Communication Strategy, Opinion, Our PR approach
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
B2B PR Blog, Measurable PR and Marketing, Our PR approach
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But as they say, with great power… Our PR goals might be to persuade the public to adopt more ecological habits, to advance an organisations’ mission, or...
B2B PR Blog, Opinion, PR Campaign Planning
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some behaviours that will accelerate the failure of your public relations team. We've been very fortunate enough to have very rarely come across these...
B2B PR Blog, Measurable PR and Marketing
What is Tech PR? Technology Public Relations (Tech PR) is the process of cultivating and nurturing your technology brand, business or service by commenting on and generating storylines in which your brand is the champion, something you might do in-house or via an...
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