In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...
buyer journey Articles
Trust the PRocess – Part One – Growth Marketing
B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
8 simple steps to an effective B2B communication strategy for 2023
Your communication strategy defines how you’re going to communicate in a way that will make your brand memorable, persuasive, and credible to your target buyer – at every stage of the buyer's journey. It defines what you’re going to say and to whom, where, and when...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
What makes a communication strategy successful?
To make a communication strategy successful, it must be both effective and engaging. In order to be effective, your communication strategy must be well structured, logical, and concise. There are five key elements that provide your communication strategy with...
How to identify your target audience sweet spot in three simple steps
In this blog we provide insight, examples and bear trap warnings to help you identify and define your target audience; one of the five critical elements of your communication strategy. First, the insight. In our short video we provide you with the critical questions...
How to build compelling B2B brand messaging (part two of two)
In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
How to build compelling B2B brand messaging (part one of two)
The buying cycle and your messaging As part of a communication strategy, there are four stages through which a connection must move to successfully form an enduring commercial relationship. These phases are awareness, interest, preference, and action. And, your...
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