The lean B2B tech PR playbook
This playbook cuts through the fluff to show you how lean PR can deliver serious results without breaking the bank
Marketing budgets are being squeezed, but B2B business growth targets are not. Are your marketing activities a strategic driver for growth, or simply a cost? Are you getting the measurable results you need?
Use our tried and tested strategies for efficient PR, avoid false economies, and build your lean PR machine by focusing on select activities that drive results.
PR & Marketing Budget Insights
Browse our a selection of articles for guidance on setting PR budgets, making your money work harder and measuring performance.
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves ...
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, ...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year
They ...
5 Ways to maximise a tight marketing budget
Marketing budgets tight? Here’s the silver lining...
It will force you to be laser-focused on what actually ...
How to amplify your brand awareness on a budget in 2025
A strategic guide for ambitious tech companies to increase their brand awareness on a budget
Brand awareness ...
What is Tech PR? How to Choose a Tech PR Agency
What is Tech PR?
Technology Public Relations (Tech PR) is the process cultivating, maintaining, and enhancing the ...
Why invest in PR for long-term business growth
Why does PR matter?
Are you ready to transform your business from invisible to influential? Public Relations (PR) ...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up
Before you sign a contract with any PR agency, we ...
