Marcomms hot topics
Help shape our upcoming EC-PR client event
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency...
How to run an outstanding online media roundtable
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need...
The importance of courage in building a distinct brand
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After...
How to adapt to the State of PR and Journalism in 2023
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more...
A complete guide to B2B PR campaign planning for 2024/25
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which successfully delivers your communication strategy. We guide you through: tailoring creative messaging to each stage of the customer journey, selecting...
How to increase engagement on your company LinkedIn page
Increase engagement on your company LinkedIn page with these powerful strategies for building your company's credibility on LinkedIn. Demonstrate industry participation and company achievements Employee advocacy is a simple yet powerful way to expand your reach Share...
How to measure your PR efforts in 2024
Good news! Public Relations efforts can be measured and should be! Avoid the frustration of not knowing the impact of your PR campaign, and justify your PR spending against business goals. Watch our one minute video below, and then read on to find out how to measure...
Thought leader vs influencer – what’s the difference?
Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive engagement and visibility. Content focus: Thought leaders produce in-depth, strategic content; influencers create engaging, high-visibility posts. Impact...
