Forgive us if that seems like an impertinent question. It’s simply that many, many people will attend Trade Events next year and beyond without having clearly defined objectives of what they want out of it.
We know from experience that planning event publicity, setting up meetings in advance and having defined goals will pay back the cost of attending or exhibiting.
In the posts below we take you through event preparation, PR activity during the show, and following up your leads afterwards. Then, take some time to flesh out what you want to achieve and plan steps of how you’re going to do it. We have an invaluable guide to help you.
Download our Event Publicity Gold Standard Guide here free.
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone. Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive...
Trade shows and exhibitions are all about making connections - networking. Whether that is meeting new people or strengthening existing relationships, your role is to engage with your industry’s media and deliver a story. Be confident with your messaging and...
This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email [email protected] Trade shows and exhibitions are...
The clock is ticking and there's less than 3 weeks to go until Infosecurity Europe 2017. So, you should be well on your way to developing your big news story for the show. Once you’ve got your story, it’s vital that you follow a few golden rules to give your...
Identify your news stories It’s seven weeks until Seawork 2016, so now is the time to start thinking about your big story for the show. Capturing those ‘news’ gems and knowing what journalists want doesn’t have to be a headache with the following handy tips - this is...
Successfully engaging with the media at key industry eventsRequirement BMT Defence Services tasked us with providing BMT with exhibition support for, DSEI, the prestigious, world leading defence & security event, held in London. Recognising our skills and...
Extend the shelf life and visibility of your exhibition strategy from a standard three day event to six months. EVENT PUBLICITY Extend the shelf life and visibility of your exhibition strategy from a standard three day event to six months. A planned approach to...
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