When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
Measurable PR and Marketing articles
Why your SLT needs to stop trying to appeal to everyone
A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...
Why credibility matters more than coverage in B2B Tech PR
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
What is B2B PR? What to expect from a B2B PR agency
Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right down to the nitty gritty of how PR even adds value. You need to read this to be sure your PR agency is doing a good job (crucial info right?) and to keep...
EC-PR climbs 8 places in PR Week’s Top 150 B2B PR Agencies
EC-PR, a leading specialist in strategic communications for B2B companies, has climbed eight places in PR Week’s 2025 Top 150 B2B PR Agencies, to secure the 44th position. This recognition is based on 2024 revenue figures, with EC-PR delivering an impressive 24%...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your
Why a waterfall strategy keeps your message flowing
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights, research and reflections you’ve shared. Perhaps you have shared it with your prospects and via a link in your company newsletter. But you don’t have to...
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...
Marketing-Sales alignment for smaller teams: 4 steps to make it work
A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound familiar? In small teams, misalignment wastes valuable time, stalls growth, and can mean the difference between progress and stagnation. The good news...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend that you ask these questions first. Ask upfront during the sales pitch and you are more likely to hire the right PR agency for your business, your...
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