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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to build brand awareness in 2025: Fully integrated PR strategies that work
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To...
Personal branding for B2B tech c-suite executives: your questions answered
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like...
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales...
Four steps to successful integrated PR & marketing strategy
Integrated PR enables businesses to deliver a cohesive and strategic message across multiple communication channels, ensuring that every interaction with their audience reinforces their brand message. Audiences engage with brands through various platforms—social...
Seven steps to creating a strategic PR plan
A well-structured PR strategy plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. In this guide, we'll walk you through the essential steps to crafting an effective PR strategy. You'll learn what...
How to align sales and marketing: boost revenue & customer experience
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to inefficiencies, a disjointed customer journey, and employee frustration. Alignment starts with strategy: Alignment should begin at the communication strategy phase....
EC-PR strengthens leadership team with appointment of Caroline Hurst as Sales and Marketing Director
EC-PR, an award winning B2B tech PR and marketing agency, has appointed Caroline Hurst as Sales and Marketing Director, reinforcing EC-PR's commitment to delivering innovative marketing campaigns for ambitious technology companies.Having previously led marketing at...
