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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Build a personal brand on LinkedIn: proven strategies & pitfalls to avoid
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for...
What is a business tagline and why is it powerful for PR?
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the...
Finding your tech tribe: 5 steps to identifying your ideal target audience
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a...
EC-PR appointed to support 2i’s ambitious growth strategy
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This...
6 top tips for choosing your Analyst Relations spokesperson
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism – Relations. Relations are built and nurtured between people so finding the right AR spokesperson amongst your subject matter experts and executives is...
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
8 Key components for a powerful B2B PR strategy
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately driving business growth. But first and foremost, you need to understand what B2B PR is and how it differs from B2C PR.What is B2B PR how is it different...
Why invest in PR for long-term business growth
Why does PR matter? Are you ready to transform your business from invisible to influential? Public Relations (PR) isn't just about handling the press; it's a strategic tool designed to enhance your brand's visibility and influence. Let's demystify PR and discover how...
