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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why a waterfall strategy keeps your message flowing
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights,...
How to create and use target personas in marketing communications
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems...
Thought leadership content: what works in 2025?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see...
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts...
Why your SLT needs to stop trying to appeal to everyone
A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...
Why credibility matters more than coverage in B2B Tech PR
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
What is B2B PR? What to expect from a B2B PR agency
Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right down to the nitty gritty of how PR even adds value. You need to read this to be sure your PR agency is doing a good job (crucial info right?) and to keep...
Breaking down barriers: How CMOs can help tech leaders embrace LinkedIn
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior leaders in the tech industry still hesitate to fully engage on this platform. It is crucial for Chief Marketing Officers (CMOs) to understand the...
