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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
EC-PR climbs 8 places in PR Week’s Top 150 B2B PR Agencies
EC-PR, a leading specialist in strategic communications for B2B companies, has climbed eight places in PR Week’s 2025...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing request:...
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders...
Why a waterfall strategy keeps your message flowing
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights,...
The 5 worst types of LinkedIn posts (and how to fix them)
LinkedIn can be a goldmine for building professional relationships, showcasing expertise and attracting ideal clients. But scroll through your feed for five minutes and you'll encounter posts that make you wonder if the person considered, even for a moment, how it...
The hidden costs of cutting corners in PR
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
Why your SLT needs to stop trying to appeal to everyone
A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...
Why credibility matters more than coverage in B2B Tech PR
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
