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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR)...
10 Mistakes to Ensure your PR Campaign Fails
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some...
The Role of Leadership in Building a Distinct Brand
(Part two of three) To be a distinct brand, you only need three things – insight, leadership and courage. After...
The Secret Superpower Behind Great PR – a Brand Communication Strategy
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build...
Finding your tech tribe: 5 steps to identifying your ideal target audience
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a brand that resonates deeply. The challenge lies in navigating through a vast pool of potential customers to find those who will not only purchase your...
EC-PR appointed to support 2i’s ambitious growth strategy
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This partnership aims to bolster 2i's ambitious growth plans, leveraging EC-PR's award-winning expertise in strategic communication for high-growth B2B tech...
How to build brand presence in your target media: Why PR agencies are essential
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a multifaceted discipline that embraces multiple media channels to build brand awareness and preference. As expert communicators, PR professionals can...
A complete guide to B2B PR campaign planning for 2024/25
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which successfully delivers your communication strategy. We guide you through: tailoring creative messaging to each stage of the customer journey, selecting...
