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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably....
Business leaders ignore LinkedIn at their peril – here’s why
LinkedIn is not just a job seeking platform but a powerful business and networking tool for leaders. Ignore LinkedIn...
8 Key components for a powerful B2B PR strategy
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately...
Why invest in PR for long-term business growth
Why does PR matter? Are you ready to transform your business from invisible to influential? Public Relations (PR)...
The complete guide to effective B2B brand messaging
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey. B2B messaging is the cornerstone of successful brand communication. This guide explores the crucial stages of the B2B buying journey and reveals how to...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
6 top tips for choosing your Analyst Relations spokesperson
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism – Relations. Relations are built and nurtured between people so finding the right AR spokesperson amongst your subject matter experts and executives is...
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
