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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
9 steps to activate your communication strategy internally
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted...
Make your B2B tech business stand out with tailored communications
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid...
How thought leadership boosts business reputation
Did you know there are at least 9 ways thought leadership will significantly build your business reputation? Thought...
Personal branding for business leaders – All you need to know
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re...
What is a business tagline and why is it powerful for PR?
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the business tagline aka the slogan or lead statement.In B2B PR, a tagline or lead statement is more than a string of words – it's a strategic asset that...
Finding your tech tribe: 5 steps to identifying your ideal target audience
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a brand that resonates deeply. The challenge lies in navigating through a vast pool of potential customers to find those who will not only purchase your...
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
How to build brand presence in your target media: Why PR agencies are essential
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a multifaceted discipline that embraces multiple media channels to build brand awareness and preference. As expert communicators, PR professionals can...
