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How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your...
Building a competitive advantage with B2B PR white papers
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry. One...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value...
Why awesome brand imagery is essential to growing your business
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how...
The complete guide to effective B2B brand messaging
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey. B2B messaging is the cornerstone of successful brand communication. This guide explores the crucial stages of the B2B buying journey and reveals how to...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
6 top tips for choosing your Analyst Relations spokesperson
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism – Relations. Relations are built and nurtured between people so finding the right AR spokesperson amongst your subject matter experts and executives is...
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
