Competitor Analysis Services
Are you a B2B tech company looking to stay ahead of the competition?
To plan your communication, content and campaigns effectively, you must understand the competitive media landscape. Start-up and scale-up B2B technology companies are working with restricted budgets that they must deploy wisely.
Competitor Analysis Services
Are you a B2B tech company looking to stay ahead of the competition?
To plan your communication, content and campaigns effectively, you must understand the competitive media landscape. Start-up and scale-up B2B technology companies are working with restricted budgets that they must deploy wisely.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Comprehensive competitor analysis
Our approach to competitor analysis has been developed so that we can clearly benchmark your brand against your competitors in the media landscape.
This gives you a clear indication of what you need to do to step up and stand out.
This process puts your messages into the context of what is going on in the outside world. Our team of PR experts will look at what your competitors are saying, what the media is interested in
Read more
and identify topics you can talk about that will resonate with your target buyers.
Comprehensive Analysis
We will conduct a thorough analysis of your competitors’ activities in your core media, the analysis will consider messaging focus and issue ownership.
Our market research professionals will gather and analyse data from various channels to provide a complete picture of your competitors’ media strategy and performance.
Identifying Opportunities
Based on our analysis of your competitors’ activity, we will help you discover which opportunities offer the greatest potential to build your brand profile, brand differentiation and brand recall.
We will identify trends in the market that you can exploit, as well as areas where you can improve your approach and make your brand distinct.
Recommendations for Action
We will provide you with recommendations for how to leverage your strengths and address any weaknesses to stay ahead of the competition.
By fusing your marketing communication strategy and competitive insight, we ensure our recommendations enable campaign execution to be focused, effective and efficient.
Ongoing Support
To ensure you can stay ahead of your competitors, we offer ongoing support to help you stay updated with competitor media achievements and adjust your strategies as needed.
Our team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your strategies to changing conditions.
Comprehensive competitor analysis
Our approach to competitor analysis has been developed so that we can clearly benchmark your brand against your competitors in the media landscape.
This gives you a clear indication of what you need to do to step up and stand out.
This process puts your messages into the context of what is going on in the outside world. Our team of PR experts will look at what your competitors are saying, what the media is interested in
Read more
and identify topics you can talk about that will resonate with your target buyers.
Comprehensive Analysis
We will conduct a thorough analysis of your competitors’ activities in your core media, the analysis will consider messaging focus and issue ownership.
Our market research professionals will gather and analyse data from various channels to provide a complete picture of your competitors’ media strategy and performance.
Identifying Opportunities
Based on our analysis of your competitors’ activity, we will help you discover which opportunities offer the greatest potential to build your brand profile, brand differentiation and brand recall.
We will identify trends in the market that you can exploit, as well as areas where you can improve your approach and make your brand distinct.
Recommendations for Action
We will provide you with recommendations for how to leverage your strengths and address any weaknesses to stay ahead of the competition.
By fusing your marketing communication strategy and competitive insight, we ensure our recommendations enable campaign execution to be focused, effective and efficient.
Ongoing Support
To ensure you can stay ahead of your competitors, we offer ongoing support to help you stay updated with competitor media achievements and adjust your strategies as needed.
Our team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your strategies to changing conditions.
Discover why EC-PR
Using EC-PR for competitor analysis services is a smart choice for businesses looking to stay ahead of competitors and identify positioning and growth opportunities.
Here are a few reasons why:
- A Dedicated Team of Professionals: Our team at EC-PR is composed of experienced marketing communications professionals who have the skills, knowledge, and expertise necessary to conduct a thorough and accurate analysis of your competitors’ media activity.
- Customised Campaigns: We understand that every business is unique and that one-size-fits-all solutions are ineffective. That’s why we take the time to understand your business needs and goals, contextualising your campaign messaging, before developing a customised competitor analysis approach tailored to your unique situation.
- Ongoing Support: We not only provide competitor analysis services, but also provide ongoing support to help you stay up to date on competitor developments and adjust your media strategies as needed. Your dedicated senior team will regularly update you on changes in the media and provide you with new insights and recommendations to help you adapt your content, communication and campaigns to changing conditions.
- Proven Results: EC-PR has a track record of delivering results for our clients. We have helped businesses of all sizes and in a variety of industries to gain a competitive advantage and identify opportunities to build their brand profile, awareness, and recall. Our team has the experience and knowledge to provide you with the information you need to make strategic decisions and achieve your business goals.
EC-PR provides experienced PR professionals, a proven approach which can be tailored to your needs, ongoing support and a track record of delivering results.
These are why you should use our agency for competitor analysis services.
Contact us today to learn how we can help your business stay ahead of the competition and identify growth opportunities.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
What Does A PR Campaign Consist Of?
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is...
Tales From A London PR Agency
When you think of a London PR agency, you might imagine we’re all like Samantha Jones from Sex and The City – breezing...
Should You Choose A Specialist PR Agency?
Should you choose to use a specialist PR agency when you’re looking to outsource your PR activities? Yes and no.In...
How can a PR campaign help my business?
From recruitment to raising brand awareness – a great PR campaign can help your business in many ways. In the B2B...
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
How to Build Brand Awareness in 2024: Fully Integrated PR Strategies that Work
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
What is B2B PR? What to expect from a B2B PR Agency
Here are the most asked questions about B2B PR, what it is, B2B PR services, B2B vs B2C PR right down to the nitty gritty of how PR even adds value. You need to know this to be sure your PR agency is doing a good job (crucial info right?) and to keep building your...
The importance of courage in building a distinct brand
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
