Vanessa Ashworth, Author at EC-PR

How to Measure PR Outcomes – Trust the PRocess – Part Two

Apr 26, 2023 | B2B PR Blog, Measurable PR and Marketing, Opinion

In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...

Trust the PRocess – Part One – Growth Marketing

Apr 25, 2023 | B2B PR Blog, Measurable PR and Marketing, Opinion

B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...

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Vanessa Ashworth

How to Measure PR Outcomes – Trust the PRocess – Part Two

Trust the PRocess – Part One – Growth Marketing

Subscribe to our updates

Our insights

Why business leadership needs to pursue a personal branding strategy

How to use AI in PR. Our best practice guide

The Cure to Content Marketing Creative Block: Brilliant Ideas Bank

What makes a successful thought leader? Why it’s not enough to write an article.

What to know when conducting B2B PR stakeholder research

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