In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...
Vanessa is a commited strategic B2B Marketing Director with a wealth of experience in creating business strategy and transformation, change management, strategic planning and execution. She works with the C-Suite of global engineering/technology organisations to deliver tangible commercial results from compelling, creative, clever marketing. Joy, creativity and helping others are the core values that underpin her work. https://www.linkedin.com/in/vanessaashworth
Trust the PRocess – Part One – Growth Marketing
B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...
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