Effective communication requires you to take responsibility for achieving your desired outcome. If someone does not respond to you in the way you had hoped, it's usually because they don't understand you and not because they are being...
Lorraine Emmett
Founder of Emmett & Churchman Ltd and Emmett & Smith Ltd, her formative professional years were spent in the Saatchi group working on global consumer advertising brands. Here she learnt about the principles of persuasive communication from the best practitioners in the world. Since 1994 Lorraine has specialised in working with complex technical businesses in maritime, defence, cyber and transport. Her focus is developing communication strategies that help clients to establish a strong brand reputation and equip them to meet and exceed their goals.
B2B PR – Great communicators always leave a gift
Great communicators have two things. Confidence and empathy. Confidence comes from knowing your material. It's as simple as that. Knowing your material, in terms of: what order it should be delivered in, what quotes should be used, what jokes work, what visuals bring...
B2B PR – DSEI 2017 is over, but what’s next?
For some of you, DSEI probably feels like a distant memory
Four ways to get your news story in front of the right people
Is your website full of genius projects and exciting news stories that you think are important because they show prospects what you do and how well you do it? Hopefully, the answer is a resounding YES.So, how do you make sure the widest possible audience...
B2B PR – One small step for you, one giant leap for SEO
SEO is an integral part of your website’s development. It provides the opportunity for your potential customers – in our case, scientists, engineers and technologists, to easily locate you and in turn, increase website traffic. In my earlier blog, I highlighted the...
B2B PR – How to write a PR Brief
Writing a PR brief can be challenging and stressful but if done right, can reflect well on you when the project delivers outstanding results for your organisation. Short of time, the busy executive is tempted to put everything they know into the PR brief and leave it...
B2B PR – Let me proposition you
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma). The event, attended by the Myanmarese Foreign Ambassador, was promoting the country by providing a better understanding of Myanmar and specifically,...
B2B PR – A dozen ways to create a great first impression
The two most common questions I’m asked by engineers is how to manage nerves and how to make a great first impression. It all comes down to preparation and having a process. Here are twelve ways to make a great first impression for a meeting or networking event....
B2B PR – Three great tips for resizing images
With images, videos and dynamic content currently having a major contribution to the success of your posts, you need to make sure that the images you are using are the right fit, below are three tips for you on resizing images. 1. Selection is a key process - Choose...
Four must do’s for effective engagement
This time next week Southampton’s Mayflower Park will be buzzing with people as Seawork International opens its doors. Now’s the time to be finalising diaries with customers, prospects and the media before it’s too late. Here are our B2B PR tips for event publicity....
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