A guest blog from Alex Stevens, Head of PR & Communications Recruitment at Reuben-Sinclair Attracting and retaining talent is integral to every business, especially in service-led industries like PR, where your people are your 'product'. There would be nothing to...
Alex Stevens

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How being a parent can improve your PR skill set
I just googled ‘which career fits best with being a parent?’ and lo and behold, working in PR is right up there! Flexible working and creating your own schedule are possible in many PR roles. However, I have discovered that the desired skill set PR agencies look for...
How to attract and keep the right kind of B2B talent
A guest blog from Alex Stevens, Head of PR & Communications Recruitment at Reuben-Sinclair Attracting and retaining talent is integral to every business, especially in service-led industries like PR, where your people are your 'product'. There would be nothing to...
How to find your voice in defence tech PR
B2B PR Blog, Communication Strategy, Messaging development, Thought Leadership
The defence sector is not short of subject matter For defence companies, when it comes to choosing your desired thought leadership topics, you're never short of opportunities. Autonomous operations, AI and machine learning, cyber security, drone warfare, climate...
What is meant by earned media?
B2B PR Blog, Communication Strategy, Media relations
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
Selecting the right marketing tools for an integrated PR campaign (PESO)
B2B PR Blog, PR Campaign Planning
Public Relations is media-neutral and concerns itself with any form of communication that nurtures and protects reputation while guiding audiences towards your desired outcome. Digital transformation has pushed the once divergent fields of marketing and PR closer...