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Sep 24, 2024 | Analyst Relations, B2B PR Blog
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
Jun 21, 2021 | Analyst Relations, B2B PR Blog
We briefly touched on the difference between analyst relations and public relations in a previous post but will now examine the differences a little more closely. Our previous article concluded that there are lots of differences between AR and PR. You may be wondering...
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B2B PR Blog, Measurable PR and Marketing, Opinion, PR Measurement
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
B2B PR Blog, Brand Awareness, Communication Strategy, Integrated PR, Personal Branding, Thought Leadership
Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...
B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, PR Measurement
A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...
B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, Opinion, Our PR approach, PR Campaign Planning, Thought Leadership
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
B2B PR Blog, LinkedIn, Networking, Personal Branding
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
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