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Mar 12, 2022 | B2B PR Blog, Communication Strategy, Messaging development, Our PR approach
This may seen like an odd question but... How "human" is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Content Creation, Integrated PR, Measurable PR and Marketing, Opinion, SEO and Web Design
Table of Contents What is SEO or Search Engine Optimisation? Is SEO worth it? SEO for relevance, credibility and visibility Synergies between SEO and PR SEO vs PR. How are they different? How should you integrate SEO and PR? Target search query research – aka Keyword...
B2B PR Blog, Integrated PR, Opinion
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential for crafting compelling narratives and maintaining a brand's reputation. Among these innovations, AI tools like Bard and ChatGPT have emerged as...
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
B2B PR Blog, Brand Awareness, Our PR approach, PR Campaign Planning
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
B2B PR Blog, Content Creation, Networking, Roundtable & Webinar Marketing, Thought Leadership
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need to elevate your brand effectively. A simple tactic well executed can feed your communication funnel for months. And, because all the material is from...
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