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Jun 28, 2023 | B2B PR Blog, Measurable PR and Marketing
What is Tech PR? Technology Public Relations (Tech PR) is the process of cultivating and nurturing your technology brand, business or service by commenting on and generating storylines in which your brand is the champion, something you might do in-house or via an...
Feb 14, 2022 | B2B PR Blog, Careers
A guest blog from Alex Stevens, Head of PR & Communications Recruitment at Reuben-Sinclair Attracting and retaining talent is integral to every business, especially in service-led industries like PR, where your people are your 'product'. There would be nothing to...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Content Creation, LinkedIn
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for networking and lead generation, but they can also fall into a mire of mistakes. We'll set you up with success with our foundational principles for...
B2B PR Blog, Communication Strategy
In B2B public relations (PR), crafting a brand identity that stands out amid the competition is paramount. Enter the business tagline aka the slogan or lead statement.In B2B PR, a tagline or lead statement is more than a string of words – it's a strategic asset that...
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a brand that resonates deeply. The challenge lies in navigating through a vast pool of potential customers to find those who will not only purchase your...
2i, a leading UK quality engineering service provider, has selected EC-PR as their PR and marketing agency. This partnership aims to bolster 2i's ambitious growth plans, leveraging EC-PR's award-winning expertise in strategic communication for high-growth B2B tech...
Analyst Relations, B2B PR Blog
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
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