executive profiling Sector • EC-PR

How A-SAFE became a trusted industry voice in just 12 months

Jul 4, 2025 | B2B PR Blog, Brand Awareness, Communication Strategy, Integrated PR, Personal Branding, Thought Leadership

Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...

B2B Digital marketing strategy in 2025: lessons from the decline of X

Jan 3, 2025 | B2B PR Blog, Communication Strategy, Content Creation, LinkedIn

X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval at X (formerly Twitter) and how it has highlighted the critical need for businesses to reassess their B2B digital marketing strategies. Learn how B2B...

How to use LinkedIn analytics to boost your executive presence

Dec 20, 2024 | B2B PR Blog, LinkedIn, PR Campaign Planning

LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing executive profiles through our Catalyst personal branding and executive engagement service, we've discovered something fascinating - most business...

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Why brand awareness is the bedrock of a resilient lead pipeline

B2B PR Blog, Brand Awareness, Measurable PR and Marketing

In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your

9 Reasons why CEOs & executives should be active on LinkedIn

B2B PR Blog, LinkedIn, Networking, Personal Branding, Thought Leadership

LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...

Why a waterfall strategy keeps your message flowing

B2B PR Blog, Content Creation, Measurable PR and Marketing

You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights, research and reflections you’ve shared. Perhaps you have shared it with your prospects and via a link in your company newsletter. But you don’t have to...

How to create and use target personas in marketing communications

B2B PR Blog, Communication Strategy, Messaging development, PR Campaign Planning

Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....

Thought leadership content: what works in 2025?

B2B PR Blog, Content Creation, Our PR approach, Thought Leadership

Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...

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executive profiling articles

How A-SAFE became a trusted industry voice in just 12 months

B2B Digital marketing strategy in 2025: lessons from the decline of X

How to use LinkedIn analytics to boost your executive presence

Subscribe to our updates

Our insights

Why brand awareness is the bedrock of a resilient lead pipeline

9 Reasons why CEOs & executives should be active on LinkedIn

Why a waterfall strategy keeps your message flowing

How to create and use target personas in marketing communications

Thought leadership content: what works in 2025?

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