executive profiling Sector • EC-PR

How A-SAFE became a trusted industry voice in just 12 months

Jul 4, 2025 | B2B PR Blog, Brand Awareness, Communication Strategy, Integrated PR, Personal Branding, Thought Leadership

Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...

B2B Digital marketing strategy in 2025: lessons from the decline of X

Jan 3, 2025 | B2B PR Blog, Communication Strategy, Content Creation, LinkedIn

X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval at X (formerly Twitter) and how it has highlighted the critical need for businesses to reassess their B2B digital marketing strategies. Learn how B2B...

How to use LinkedIn analytics to boost your executive presence

Dec 20, 2024 | B2B PR Blog, LinkedIn, PR Campaign Planning

LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing executive profiles through our Catalyst personal branding and executive engagement service, we've discovered something fascinating - most business...

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How to create and use target personas in marketing communications

B2B PR Blog, Communication Strategy, Messaging development, PR Campaign Planning

Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....

Thought leadership content: what works in 2025?

B2B PR Blog, Content Creation, Our PR approach, Thought Leadership

Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...

Stretch your PR pounds: smart shortcuts for B2B tech success

B2B PR Blog, Measurable PR and Marketing, Opinion, PR Measurement

In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...

Marketing-Sales alignment for smaller teams: 4 steps to make it work

B2B PR Blog, Integrated PR, Measurable PR and Marketing

A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound familiar? In small teams, misalignment wastes valuable time, stalls growth, and can mean the difference between progress and stagnation. The good news...

The questions every marketing manager should ask before hiring a PR agency

B2B PR Blog, Measurable PR and Marketing, Our PR approach

Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend that you ask these questions first. Ask upfront during the sales pitch and you are more likely to hire the right PR agency for your business, your...

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executive profiling articles

How A-SAFE became a trusted industry voice in just 12 months

B2B Digital marketing strategy in 2025: lessons from the decline of X

How to use LinkedIn analytics to boost your executive presence

Subscribe to our updates

Our insights

How to create and use target personas in marketing communications

Thought leadership content: what works in 2025?

Stretch your PR pounds: smart shortcuts for B2B tech success

Marketing-Sales alignment for smaller teams: 4 steps to make it work

The questions every marketing manager should ask before hiring a PR agency

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