covid-19 Articles

The 5 Principles of Crisis PR Excellence

The 5 Principles of Crisis PR Excellence

There’s lots of advice about what you shouldn’t do in this uncertain world we find ourselves in so, here’s some of my thoughts around what you can/should do. In this article, I provide some guidelines about how to make your communications in a crisis more than simply...

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Opportunity is not a dirty word

Opportunity is not a dirty word

Adapting to new situations and communicating the right messages can ensure you stay front of mind for your customers. The last week has been strangely surreal. When #stayhome started it felt like all the gravity had been sucked out of the world. For a moment we held...

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