In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
(Part two of three) To be a distinct brand, you only need three things – insight, leadership and courage. After Insight, which I wrote about here, you must have effective leadership. A brand that lives rent-free in our ideal customers' minds is what every B2B brand...
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four flavours – consumer insight, prospect insight, founder insight, competitive insight.What is Consumer Insight? Without consumer or customer insight, your...
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
So far, we’ve dedicated January to all things brand awareness, covering the basics in our blog posts, and releasing the awesome, if we don’t say so ourselves, ultimate guide to increasing brand awareness. Now it’s time to dive in a little deeper and get to the more...
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