CEOs and business leaders should be active on LinkedIn as it serves as a crucial tool for building meaningful relationships (especially in the B2B industry), showcasing the company's values, and staying top of mind in the industry. LinkedIn is the world's largest...
brand personality articles
The importance of courage in building a distinct brand
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
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