A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
Did you know there are at least 9 ways thought leadership will significantly build your business reputation? Thought leadership serves as a powerful tool for organisations, enabling them to address and solve complex questions that are crucial to their target audience....
If there’s one thing everyone absolutely loves, it’s the satisfaction of seeing the fruits of your labour and here at EC-PR we’re no different. Now, we don’t usually write a blog about our successes, as the norm is to turn them into case studies, but we felt the...
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
Consideration of what makes a good communication strategy should follow once you have acquired a clear understanding of why your business needs a communication strategy. If any doubt remains, our clients can attest to the remarkable impact a communication strategy...
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