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Mar 3, 2026 | B2B PR Blog, Our PR approach, Thought Leadership
TL:DR: In B2B, every purchasing decision carries personal risk for the person making it. That's why credibility, the confidence built through direct experience of working with you, matters more than reputation alone. Reputation opens doors. Credibility is what...
Stay up to date with the latest insights, case studies and PR guides.
B2B PR Blog, Measurable PR and Marketing, Opinion, PR Measurement
A vendor can offer the right solution at the right price and still lose the deal. That reality leaves many companies questioning how that is even possible. The reason is rarely technical. Buyers often walk away because they do not trust the company behind the...
B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, PR Measurement
George Bernard Shaw taught us, “The biggest problem in communications is the illusion it has taken place”. Perhaps he might have added that the second biggest mistake is misjudging activity for impact. Why do some tech marketing teams achieve remarkable results while...
B2B PR Blog, Event Publicity, Messaging development, Networking, Roundtable & Webinar Marketing
According to Sinch, 87% of customers will actively avoid buying from brands they don’t trust. And even if they do buy once? Edelman found that nearly 70% won’t buy again unless that trust is maintained. Trust isn’t a marketing buzzword, it’s your growth engine....
B2B PR Blog, LinkedIn, Networking, Personal Branding
LinkedIn is more than a professional networking site; it's a strategic platform for leaders looking to expand their influence and drive business success. We’re seeing more and more business executives using LinkedIn to connect with their customers, prospects and the...
B2B PR Blog, Event Publicity, Networking, Roundtable & Webinar Marketing, Trade Events
Day two of your industry's biggest trade show. You have invested five figures in your stand, flown in your technical team and spent months perfecting the product demonstration. As you watch from across the hall, journalists walk straight past your competitors' stands...
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