Personal branding for the C-Suite
A leadership champion active on LinkedIn will ignite their network and drive outstanding brand awareness, reputation and commercial opportunity.
We have a senior team of PR experts that can help you achieve this through our Catalyst service
Personal branding for the C-Suite
A leadership champion active on LinkedIn will ignite their network and drive outstanding brand awareness, reputation and commercial opportunity.
We have a senior team of PR experts that can help you achieve this through our Catalyst service
Catalyst a service built for senior leaders
In today’s digital world senior leaders are able to achieve greater impact via social media than company pages. However those business leaders are strapped for time, ideas and may not be convinced of the business case.
Our senior team has spent decades building media visibility for executives. Now we are using the power of LinkedIn to achieve significant results for businesses through our service Catalyst.
Catalyst is a complete LinkedIn executive service that delivers results. And importantly fits into business leaders’ busy schedules with senior PR writing support.
A strong personal brand attracts business
For one MD in just six months, we increased their network (followers) by 141%.
The reach (impressions) of their LinkedIn profile went up by 690% (from 15,768 over the previous six months to 124,529).
And their network became more engaged with their posts – we saw a 659% increase in Likes, Comments, and Shares (from 269 to 2,043).
“While I have never approached LinkedIn as some kind of ‘sales lead tap’ recent analysis shows that no less than 25% of my business leads this year have come from my LinkedIn activity.
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Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Benefits of executive profiling
Executive profiling can deliver several benefits, including:
Elevating visibility
By creating a professional and insightful profile for your senior leaders on LinkedIn, you ensure your leadership team become well-known within the industry and create a deeper connection with their network. This can help attract potential clients, partners, and collaborators.
Maximising credibility
Personal branding can help establish and build credibility for your leadership executives by showcasing their knowledge, expertise, values, and opinions more engagingly and memorably.
Increasing trust
By developing thought leadership content for high-trust channels such as industry media, you can further increase your executives’ visibility and influence – increasing trust in your business.
Improving discoverability
It’s true to say that the more you engage with LinkedIn through daily posting and commenting, the more chance of your executives being discovered. We will manage this on the executives’ behalf working with them to develop a content calendar every month.
Saving time
We know that senior leadership executives are busy people who do not have time to spend hours on social media. Our personal branding service provides the support needed to proactively manage your senior business leaders’ profile to ensure they maximise LinkedIn and increase reach and influence, without overloading your senior leaders.
CATALYST – Discover how we use LinkedIn to grow influence
In this PR guide, we reveal our white glove approach to building senior executive reach and influence on LinkedIn. It includes proven Executive Profiling techniques to build your influence and amplify your presence within your targeted business network.
Benefits of executive profiling
Executive profiling can deliver several benefits, including:
Elevating visibility
By creating a professional and insightful profile for your senior leaders on LinkedIn, you ensure your leadership team become well-known within the industry and create a deeper connection with their network. This can help attract potential clients, partners, and collaborators.
Maximising credibility
Personal branding can help establish and build credibility for your leadership executives by showcasing their knowledge, expertise, values, and opinions more engagingly and memorably.
Increasing trust
By developing thought leadership content for high-trust channels such as industry media, you can further increase your executives’ visibility and influence – increasing trust in your business.
Improving discoverability
It’s true to say that the more you engage with LinkedIn through daily posting and commenting, the more chance of your executives being discovered. We will manage this on the executives’ behalf working with them to develop a content calendar every month.
Saving time
We know that senior leadership executives are busy people who do not have time to spend hours on social media. Our personal branding service provides the support needed to proactively manage your senior business leaders’ profile to ensure they maximise LinkedIn and increase reach and influence, without overloading your senior leaders.
Our executive profiling services
Profile Optimisation
We understand the importance of creating an effective profile for your executives on LinkedIn.
Our team of experienced PR and social media professionals will work with you to create compelling profiles that showcase the expertise and accomplishments of your senior leaders.
We will help you highlight their skills, experience, and achievements in a way that is easy to understand, engaging and memorable.
Content Development
To establish your senior leaders as thought leaders in your industry, it’s crucial to have relevant and engaging content on their LinkedIn profiles. Our team will work with your senior executives to understand what makes them tick.
We discuss what matters to them, their career to date and what they are passionate about. This helps us understand their tone of voice and provides insights from which we can develop LinkedIn content that is engaging and authentic.
Growing Your Network
Growing your network is an important part of our personal branding service. Our team will research target customers and industry influencers each month, sending connection requests on your behalf with an approved message.
We will prioritise approaching people who actively post on LinkedIn as this engagement will help extend the reach and influence of your senior executives.
Our executive profiling services
Profile Optimisation
We understand the importance of creating an effective profile for your executives on LinkedIn.
Our team of experienced PR and social media professionals will work with you to create compelling profiles that showcase the expertise and accomplishments of your senior leaders.
We will help you highlight their skills, experience, and achievements in a way that is easy to understand, engaging and memorable.
Content Development
To establish your senior leaders as thought leaders in your industry, it’s crucial to have relevant and engaging content on their LinkedIn profiles. Our team will work with your senior executives to understand what makes them tick.
We discuss what matters to them, their career to date and what they are passionate about. This helps us understand their tone of voice and provides insights from which we can develop LinkedIn content that is engaging and authentic.
Growing Your Network
Growing your network is an important part of our personal branding service. Our team will research target customers and industry influencers each month, sending connection requests on your behalf with an approved message.
We will prioritise approaching people who actively post on LinkedIn as this engagement will help extend the reach and influence of your senior executives.
Why choose EC-PR for executive profiling?
Choosing EC-PR for executive profiling can bring a number of benefits to your business.
- Our team is made up of senior PR professionals who have the knowledge and expertise to create effective and professional profiles for your executives on LinkedIn. We understand the importance of highlighting your executives’ skills, experience, and accomplishments in a way that is easy to understand and engaging.
- We understand the importance of positioning your executive as a thought leader in your industry. Our team can support you in developing relevant and engaging content, to help establish your executives as experts in their field.
- We understand that having an effective profile on LinkedIn is not enough. It needs to be easily discoverable too. Our team will help you to optimise your executives’ profiles to ensure that they are visible and easy to find on LinkedIn, making it easier for potential clients, partners, and collaborators to find you.
- We offer ongoing support to help you maintain and update your executives’ profiles on an ongoing basis. This will save you time and effort, allowing you to focus on running your business.
- By choosing EC-PR for executive profiling, you can trust that we will work closely with you to understand your specific needs and goals, and tailor our services to best suit your business.
- We can help you create professional and effective profiles for your executives on LinkedIn, position your company as a thought leader in your industry, optimise your executives’ profiles to be easily discoverable, offer ongoing support and work closely with you to understand your specific needs and goals.
Don’t miss out on the opportunity to increase the visibility and credibility of your executives on LinkedIn.
Contact us today to learn more about our Executive Profiling Services and how we can help you showcase your executives’ expertise.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Personal branding case studies
Industry sector(s): Telecommunications, Defence
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
Personal branding articles
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Personal branding for business leaders – All you need to know
