PR that packs a punch:
50 tips to maximise brand awareness
This playbook cuts through the fluff to show you how PR can deliver serious results without breaking the bank
Marketing budgets are being squeezed, but B2B business growth targets are not. Are your marketing activities a strategic driver for growth, or simply a cost? Are you getting the measurable results you need?
Use our tried and tested strategies to maximise brand awareness with efficient PR. Avoid false economies, and build a lean PR machine by focusing on select activities that drive results.
PR & Marketing Budget Insights
Browse our a selection of articles for guidance on setting PR budgets, making your money work harder and measuring performance.
A strategic approach to risk management for brand success
Effective risk management isn't just a safeguard, it's a strategic imperative for sustainable brand growth. While ...
The hidden costs of cutting corners in PR
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting ...
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic ...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up
Before you sign a contract with any PR agency, we ...
Why lean PR is your secret weapon for B2B tech growth
If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already ...
Boost market visibility with 5 key marketing strategies
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves ...
How much does PR cost in 2025?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, ...
Why a focused marketing communication budget drives stronger results
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year
They ...
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