Oct 28, 2022 | Analyst Relations, B2B PR Blog
What are analyst relations? Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence...
Apr 19, 2022 | Analyst Relations, B2B PR Blog
How can Analyst Relations programmes generate value for disruptive scale-ups? We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right stage of their journey to be able to start talking to industry analysts....
Mar 23, 2022 | Analyst Relations, Case Studies
Home · Case Study · Concirrus Informing Influencer’s Opinions Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers...
Jul 14, 2021 | Analyst Relations, B2B PR Blog
How Can Analyst Relations Help My Brand? Whilst there are more obvious marketing and PR processes to help build your brand and raise brand awareness, third party relationship building shouldn’t be overlooked. Building relationships with influencers in your industry...
Jun 21, 2021 | Analyst Relations, B2B PR Blog
How Are Analyst Relations Different To Public Relations? We briefly touched on the difference between analyst relations and public relations in a previous post but will now examine the differences a little more closely. Our previous article concluded that there are...