Maritime - Technical Authorship
Creating invaluable content on technical subjects
Requirement
An FP7 initiative, FLAGSHIP is a consortium of 49 European maritime organisations taking part in a part EU-funded project the focus of which was on improving safety, environmental friendliness and competitiveness of European maritime transport. We were invited to provide dissemination for the project.
Plan
Each package of work was given a specific programme of support which resulted in 250 pieces of coverage included 14 feature length articles, by-lined to FLAGSHIP partner exerts but written in house.
Outcome
“The team managed this task efficiently and energetically. Their knowledge of the maritime industry and its press was invaluable as it ensured that we could get an intense campaign off to a flying start. I am happy to recommend them without reservation.”
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
BMT Highly Autonomous Warship Technologies – PR Campaign launch at DSEI
Home · Case Study · BMT GroupDistinction in Defence BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems. Their ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.
