MANAGEMENT CONSULTANCY – AWARENESS

How to achieve high coverage in specific press

Requirement

Communicaid helps clients to communicate globally with their international counterparts, customers, suppliers and wider stakeholders by providing training, coaching and consultancy. We were asked to help position the business as a trusted and highly valued partner amongst the HR & training community.

Plan

We designed and executed a PR plan which included thought leadership, case studies and opinion pieces. This resulted in consistent and extensive coverage in target press including regular feature length contributions was secured.

Outcome

“…high quality coverage in specific press is achievable when the right process, knowledge and content are deployed. We have used the editorial coverage both to support our sales initiatives and to enhance our web ranking.”

Declan Mulkeen

Marketing Director, Communicaid

Why credibility matters more than coverage in B2B Tech PR

Why credibility matters more than coverage in B2B Tech PR

A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...

GUARANTEED PERFORMANCE

We are a PR agency with a difference. Being in the right place at the right time. We will deliver feature length coverage in your target press... or your money back