One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the main PR benefits and so we’ve...
Defence - Lobbying
How to be heard and understood by critical influencers
BMT Defence Services Ltd offers whole ship design and technical support for submarines, warships and auxiliary vessels within UK and international defence. Running up to the Strategic Defence Review BMT wanted to ensure that its role of independent expert advisor was understood and valued by critical influencers.
We recommended a lobbying programme to introduce the business and its capabilities to all serving ministers with a declared interest in defence. We targeted twelve ministers targeted and secured private meetings with eleven parties including the Parliamentary Under-Secretary of State for Defence and three Defence Select Committee members for David Bright, Sector Director Defence, BMT Group.
“This has been a highly useful activity. I have been able to discuss BMT defence capability with a number of influential defence ministers and shadow defence ministers that has definitely raised their awareness of BMT capability. I have been able to emphasise key business critical themes.”
No matter what market you occupy, if you’re looking to reap the benefits that a PR agency can provide, you must first establish what you want to achieve, how you will measure success, who your audience is and what needs to be said in order to achieve your outcome. By...
In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.