LinkedIn is not just a job seeking platform but a powerful business and networking tool for leaders. Ignore LinkedIn and you ignore effective ways to build influence and drive business growth. It's crucial to follow three golden rules: Create a great profile - we'll...
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for networking and lead generation, but they can also fall into a mire of mistakes. We'll set you up with success with our foundational principles for...
Increase engagement on your company LinkedIn page with these powerful strategies for building your company's credibility on LinkedIn. Demonstrate industry participation and company achievements Employee advocacy is a simple yet powerful way to expand your reach Share...
Are you interested in learning the common mistakes LinkedIn users are making in 2024? Discover why you shouldn't overuse AI but why you should still use emojis and selfies. Learn to balance work-related posts and personal stories while being careful not to overshare....
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, influences and persuades – writing that packs a punch! Start by deciding what type of case study you need. This article focuses on writing B2B business...
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid technological advancements where machine learning, artificial intelligence (AI), and Industry 4.0 are pivotal forces shaping industries, the challenge for tech...
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