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B2B PR Blog articles

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Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.

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Our insights

The brand awareness formula – B2B PR

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BA = (M+C2) x (R+I)Brand awareness is the result of presenting your message consistently, in a way that is relevant, interesting and engaging to your target audience. Sounds easy right? What could possibly go wrong? Let’s break it down and have a closer look. MESSAGE...

A guide to B2B PR brand awareness research

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You know that your company isn’t pulling in as much business as it could, but you don’t necessarily know why. Do people know about you and choose to do business elsewhere, or is it that they have never heard of you in the first place? For a company that services other...