PR Measurement
The benefits of measuring PR.
As a marketing leader, you strive to understand the efficacy and ROI for all your activities.
With precise PR measurement data, you can:
Enhance business and marketing strategy: Refine your approaches based on what delivers the best outcomes.
Demonstrate value: Clearly show the benefits and results of your PR efforts.
Optimise high-ROI activities: Focus on the most effective strategies to maximise resource allocation.
Align with business objectives: Ensure your PR efforts always support wider company goals.
PR Measurement
The benefits of measuring PR. As a marketing leader, it’s critical to understand the efficacy and ROI for all your activities.
Armed with PR measurement data about what’s working and what isn’t, you can:
Improve and refine business and marketing strategy
Demonstrate value
Identify high-ROI activities to optimise resources
Ensure close alignment with broader business objectives
The challenges of PR measurement
Directly linking PR efforts to metrics like sales, revenue or lead generation has been notoriously challenging due to the focus on long-term brand awareness and reputation management. Unlike direct marketing channels, where outcomes can be tracked through clicks, conversions, and sales, PR influences growth in a more complex and indirect way.
Our PR measurement services
We recognise the need to quantify the impact of public relations campaigns. EC-PR’s services offer:
- Clear, actionable metrics: Our tools provide insights into direct outcomes and the broader impacts of your communication strategies.
- Choice: Choose from two tailored services to suit your needs.
Measurement ‘Lite’
This foundational PR measurement service is included as standard for all clients, focusing on essential metrics such as Outputs and Outtakes.
Measurement Lite is designed to provide a clear view of publicity volume, impressions, and engagement.
Measurement ‘Grande’
For those seeking to understand the effectiveness of their PR campaigns in full, we have Measurement Grande, a fully bespoke PR measurement service.
It includes the Measurement Lite metrics plus bespoke metrics tailored to reflect the contribution of PR activities to your business objectives and in line with your budget.
This comprehensive service also measures Outcomes and Impact, aligning with SMART business goals and providing deeper insights into the tangible business value of PR.
Compare PR measurement services
Below is an overview of the PR measurement metrics included in each service.
Why choose EC-PR for PR measurement?
- Precision: PR measurement metrics that align directly with your business objectives and budget.
- Clarity: Clear insights into the efficacy of your PR activities.
- Accountability: Transparent reporting that justifies PR investments with measurable returns.
- Strategic Insight: Empowers strategic decision-making with data-driven insights.
- Optimisation: Measuring PR efficacy helps you identify successful strategies and areas for improvement.
Ready to uncover the true value of your PR efforts? Contact EC-PR today to discuss how our PR Measurement services can transform your public relations strategy into a quantifiable asset.
Let us help you measure what matters and drive your business forward.
Request a callback
Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
9 steps to activate your communication strategy internally
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted...
Make your B2B tech business stand out with tailored communications
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid...
How thought leadership boosts business reputation
Did you know there are at least 9 ways thought leadership will significantly build your business reputation? Thought...
Personal branding for business leaders – All you need to know
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
How to write a value proposition for your technology brand
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...