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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why lean PR is your secret weapon for B2B tech growth
If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already...
How Blu Wireless achieved a 61% Share of Voice in a new market sector
How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu...
How to build brand awareness in 2025: Fully integrated PR strategies that work
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To...
Personal branding for B2B tech c-suite executives: your questions answered
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
How to create and use target personas in marketing communications
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....
Thought leadership content: what works in 2025?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
