Media Training Feedback
We would love your feedback on the recent media training you received.
Media Training Feedback
We would love your feedback on the recent media training you received.
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a...
Reputation management: How are you really perceived by your industry?
You may be weighing up the idea of PR for your company and asking yourself, is it worth it? You may be considering the...
How to measure your PR efforts in 2024
Good news! Public Relations efforts can be measured and should be! Avoid the frustration of not knowing the impact of your PR campaign, and justify your PR spending against business goals. Watch our one minute video below, and then read on to find out how to measure...
Thought leader vs influencer – what’s the difference?
Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive engagement and visibility. Content focus: Thought leaders produce in-depth, strategic content; influencers create engaging, high-visibility posts. Impact...
How to write a communication strategy: a business guide
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on investment.Make your trade show the success it should be! In this article we'll consider: Pros and cons of running an exhibition without trade show...
