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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to amplify your brand awareness on a budget in 2025
A strategic guide for ambitious tech companies to increase their brand awareness on a budget Brand awareness remains...
B2B Digital marketing strategy in 2025: lessons from the decline of X
X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval...
Mastering the art of investor communication: a strategic guide
Discover how to communicate effectively with investors and successfully secure funding. We guide you through:...
How to use LinkedIn analytics to boost your executive presence
LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing...
PR for business growth: steps for success
Spread your wings and be recognisable! Let's look at the essentials for PR for business growth: Do your PR placements bring leads? Likely not without a strategic PR plan. You need one. Do you know your target audience? How long is their buying journey? PR can prepare...
How to align sales and marketing: boost revenue & customer experience
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to inefficiencies, a disjointed customer journey, and employee frustration. Alignment starts with strategy: Alignment should begin at the communication strategy phase....
The hidden power of brand marketing: beyond direct attribution
Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a marmite for marketers Marketers face constant pressure to prove ROI for every initiative. But what happens when the most valuable marketing activities can't be...
Why lean PR is your secret weapon for B2B tech growth
If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already stretched to its limits. The pressure to increase market visibility without draining resources is relentless. But what if there was a way to make PR work...