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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Seven steps to creating a strategic PR plan
A well-structured PR strategy plan can help you move beyond rushed press releases and piecemeal media placements to...
PR for business growth: steps for success
Spread your wings and be recognisable! Let's look at the essentials for PR for business growth: Do your PR placements...
How to align sales and marketing: boost revenue & customer experience
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to...
EC-PR strengthens leadership team with appointment of Caroline Hurst as Sales and Marketing Director
EC-PR, an award winning B2B tech PR and marketing agency, has appointed Caroline Hurst as Sales and Marketing...
What is B2B PR? What to expect from a B2B PR agency
Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right down to the nitty gritty of how PR even adds value. You need to read this to be sure your PR agency is doing a good job (crucial info right?) and to keep...
Breaking down barriers: How CMOs can help tech leaders embrace LinkedIn
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior leaders in the tech industry still hesitate to fully engage on this platform. It is crucial for Chief Marketing Officers (CMOs) to understand the...
Why brand awareness is the bedrock of a resilient lead pipeline
In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your
9 Reasons why CEOs & executives should be active on LinkedIn
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
