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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Four ways to get your news story in front of the right people
Is your website full of genius projects and exciting news stories that you think are important because...
B2B PR – One small step for you, one giant leap for SEO
SEO is an integral part of your website’s development. It provides the opportunity for your potential customers – in...
B2B PR – How to write a PR Brief
Writing a PR brief can be challenging and stressful but if done right, can reflect well on you when the project...
B2B PR – Let me proposition you
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma)....
EC-PR Promotes Liz Churchman to Deputy Managing Director
EC-PR, the specialist tech PR agency, is proud to announce the promotion of Liz Churchman to Deputy Managing Director. In her new role, Liz will be responsible for overseeing the day-to-day operations of the company and will play a key role in shaping the strategic...
The Importance of PR in the Insurtech Industry
Not a luxury, but an essential. Why insurtech PR is so important when you’re looking to make headway in the industry.Let's start with a trio of urban legends One of the most common mistakes people make when deciding on how to promote their brand is to assume everyone...
Three reasons why Marketing & PR are set to be 2023’s power couple
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
What a PR strategy cannot do for your ambitious tech business
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
