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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to earn buyer trust when no one is listening
According to Sinch, 87% of customers will actively avoid buying from brands they don’t trust. And even if they do buy...
Mastering LinkedIn to optimise business impact
LinkedIn is more than a professional networking site; it's a strategic platform for leaders looking to expand their...
Why blending in at trade shows is costing you credibility
Day two of your industry's biggest trade show. You have invested five figures in your stand, flown in your technical...
A strategic approach to risk management for brand success
Effective risk management isn't just a safeguard, it's a strategic imperative for sustainable brand growth. While...
Making trust measurable: 5 metrics to prove your strategy is working
Trust has always mattered in B2B — but now it decides business outcomes. According to The Trust Advantage, a study carried out by EC-PR of over 200 senior technology buyers across sectors including defence, cybersecurity and manufacturing, trust now ranks above price...
Why thought leadership is your most overlooked sales accelerator
You can do everything right. Clear messaging, strong pipeline, technically brilliant product and a fair price. And yet, you still lose the deal. This is a situation that many companies face on a regular basis, and they’re left trying to find impossible answers to...
Half of tech buyers rank trust above cost when choosing vendors, EC-PR research reveals
Discovery stage identified as critical trust barrier before sales engagement begins. Trust has emerged as the single most important factor in B2B tech purchasing decisions, outranking cost, innovation and delivery speed, according to new research from award-winning...
The trust factor: What every pipeline depends on
A vendor can offer the right solution at the right price and still lose the deal. That reality leaves many companies questioning how that is even possible. The reason is rarely technical. Buyers often walk away because they do not trust the company behind the...
