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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why credibility matters more than coverage in B2B Tech PR
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight....
The top 7 LinkedIn algorithm hacks to use in 2025
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom....
What is B2B PR? What to expect from a B2B PR agency
Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right down...
Breaking down barriers: How CMOs can help tech leaders embrace LinkedIn
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior...
A strategic approach to risk management for brand success
Effective risk management isn't just a safeguard, it's a strategic imperative for sustainable brand growth. While cost-cutting measures may seem attractive in the short term, they can undermine your brand's long-term success if not carefully evaluated. In the fourth...
Why tech scale-ups fail without a communications strategy
Did you know that even the most groundbreaking technology cannot guarantee the success of your tech scale-up? It's a common misconception that solving an industry-wide problem is enough. Yet, the reality is starkly different. Let's dive into why a comprehensive...
The hidden costs of cutting corners in PR
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
How A-SAFE became a trusted industry voice in just 12 months
Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...
