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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why invest in PR for long-term business growth
Why does PR matter? Are you ready to transform your business from invisible to influential? Public Relations (PR)...
9 Reasons why CEOs & business leaders should be active on LinkedIn
LinkedIn isn't just a networking tool—it's a platform that allows CEOs and business leaders to build their personal...
EC-PR adds global manufacturing leader A-SAFE to its rapidly expanding client portfolio
EC-PR, a leading B2B tech PR firm specialising in ambitious, high-growth companies, today announces it has been...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
How to develop a B2B thought leadership strategy
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted thought leadership strategy does just that—positioning your business as a source of valuable insights and innovative ideas. But what does it take to develop...
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
Business leaders ignore LinkedIn at their peril – here’s why
LinkedIn is not just a job seeking platform but a powerful business and networking tool for leaders. Ignore LinkedIn and you ignore effective ways to build influence and drive business growth. It's crucial to follow three golden rules: Create a great profile - we'll...
