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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to craft a killer comms strategy that converts
Your comms strategy is rooted in your business drivers. It captures who you need to influence (your target audience)...
Why traditional sales tactics are failing in B2B tech
In today's B2B technology landscape, the old-school sales playbook is gathering dust. Here's a startling reality...
Making trust measurable: 5 metrics to prove your strategy is working
Trust has always mattered in B2B — but now it decides business outcomes. According to The Trust Advantage, a study...
Why thought leadership is your most overlooked sales accelerator
You can do everything right. Clear messaging, strong pipeline, technically brilliant product and a fair price. And...
Future-proofing your PR strategy
Tech PR changes fast. What worked last year might not cut it today and tomorrow's challenges demand fresh thinking. But future-proofing your PR strategy means much more than just keeping up with your competitors and their trajectory. In our sixth blog of our Lean Tech...
Win over tech investors: your complete communication playbook
You've built an incredible tech product. Your code is elegant, your interface is intuitive and your solution solves a genuine problem.None of that matters if you cannot communicate your vision to investors effectively.Whilst founders obsess over product perfection,...
Why traditional sales tactics are failing in B2B tech
In today's B2B technology landscape, the old-school sales playbook is gathering dust. Here's a startling reality check: B2B buyers spend only 17% of their time meeting with potential suppliers. That's right. In a complex purchasing decision that could impact their...
Making trust measurable: 5 metrics to prove your strategy is working
Trust has always mattered in B2B — but now it decides business outcomes. According to The Trust Advantage, a study carried out by EC-PR of over 200 senior technology buyers across sectors including defence, cybersecurity and manufacturing, trust now ranks above price...
