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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation...
How to build brand presence in your target media: Why PR agencies are essential
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a...
A complete guide to B2B PR campaign planning for 2024/25
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which...
How to increase engagement on your company LinkedIn page
Increase engagement on your company LinkedIn page with these powerful strategies for building your company's...
Four steps to successful integrated PR & marketing strategy
Integrated PR enables businesses to deliver a cohesive and strategic message across multiple communication channels, ensuring that every interaction with their audience reinforces their brand message. Audiences engage with brands through various platforms—social...
Seven steps to creating a strategic PR plan
A well-structured PR strategy plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. In this guide, we'll walk you through the essential steps to crafting an effective PR strategy. You'll learn what...
How to align sales and marketing: boost revenue & customer experience
Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to inefficiencies, a disjointed customer journey, and employee frustration. Alignment starts with strategy: Alignment should begin at the communication strategy phase....
EC-PR strengthens leadership team with appointment of Caroline Hurst as Sales and Marketing Director
EC-PR, an award winning B2B tech PR and marketing agency, has appointed Caroline Hurst as Sales and Marketing Director, reinforcing EC-PR's commitment to delivering innovative marketing campaigns for ambitious technology companies.Having previously led marketing at...
