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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Board-level reporting that turns comms into a commercial lever
At Emmett & Churchman, we recently hosted a webinar titled Board-level metrics that turn reputation into...
Your reputation gets the meeting, but your credibility wins the contract
TL:DR: In B2B, every purchasing decision carries personal risk for the person making it. That's why credibility, the...
Future-proofing your PR strategy
Tech PR changes fast. What worked last year might not cut it today and tomorrow's challenges demand fresh thinking....
Win over tech investors: your complete communication playbook
You've built an incredible tech product. Your code is elegant, your interface is intuitive and your solution solves a...
Board-level reporting that turns comms into a commercial lever
At Emmett & Churchman, we recently hosted a webinar titled Board-level metrics that turn reputation into revenue. The subject was chosen in response to a LinkedIn poll and it was pretty unequivocal. People wanted a session on board-level metrics....
Your reputation gets the meeting, but your credibility wins the contract
TL:DR: In B2B, every purchasing decision carries personal risk for the person making it. That's why credibility, the confidence built through direct experience of working with you, matters more than reputation alone. Reputation opens doors. Credibility is what...
Win over tech investors: your complete communication playbook
You've built an incredible tech product. Your code is elegant, your interface is intuitive and your solution solves a genuine problem.None of that matters if you cannot communicate your vision to investors effectively.Whilst founders obsess over product perfection,...
How to craft a killer comms strategy that converts
Your comms strategy is rooted in your business drivers. It captures who you need to influence (your target audience) and persuade. It summarises what you must say to engage, attract and win their attention. Finally, it signposts the channels in which you need to be...
