Good news! Public Relations efforts can be measured and should be! Avoid the frustration of not knowing the impact of your PR campaign, and justify your PR spending against business goals. Watch our one minute video below, and then read on to find out how to measure...
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...
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