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Dec 17, 2024 | B2B PR Blog, Measurable PR and Marketing
What is Tech PR? Technology Public Relations (Tech PR) is the process cultivating, maintaining, and enhancing the reputation of your technology brand, business, or service. This involves crafting compelling narratives, generating positive media coverage, and...
Stay up to date with the latest insights, case studies and PR guides.
B2B PR Blog, Measurable PR and Marketing, Opinion, PR Measurement
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
B2B PR Blog, Brand Awareness, Communication Strategy, Integrated PR, Personal Branding, Thought Leadership
Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...
B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, PR Measurement
A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...
B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, Opinion, Our PR approach, PR Campaign Planning, Thought Leadership
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
B2B PR Blog, LinkedIn, Networking, Personal Branding
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
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Half of B2B decision-makers rank trust above price, innovation and delivery.
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