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Aug 5, 2020 | B2B PR Blog, Communication Strategy, Integrated PR, Our PR approach
You might be thinking that you don’t need Public Relations (PR) because you’ve got it all sewn up with your content plans. You could even be forgiven for thinking that PR and content are essentially two sides of the same coin and you’d be right; they are – and both...
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B2B PR Blog, Our PR approach, Personal Branding
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...
B2B PR Blog, Measurable PR and Marketing
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
B2B PR Blog, Measurable PR and Marketing
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...
B2B PR Blog, Communication Strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. The more we see something the more we are inclined to like it; in psychology it’s...
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