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Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Content Creation, Editorial
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, influences and persuades – writing that packs a punch! Start by deciding what type of case study you need. This article focuses on writing B2B business...
B2B PR Blog, Communication Strategy, Roundtable & Webinar Marketing
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
B2B PR Blog, Communication Strategy
A clear, compelling value proposition is the cornerstone of a brand's communication strategy that will guide all your business communications. Crafting an effective value proposition will succinctly convey the unique benefits customers receive from your business,...
B2B PR Blog, Technical Authorship, White paper
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry. One beneficial way to do this is to create more in-depth, forward-thinking content such as B2B PR white papers.What is B2B PR white paper in marketing?...
B2B PR Blog, Communication Strategy, Messaging development
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
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