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Apr 1, 2016 | Case Studies, Measurable PR and Marketing, Messaging development
MANAGEMENT CONSULTANCY - AWARENESS How to achieve high coverage in specific press Requirement Communicaid helps clients to communicate globally with their international counterparts, customers, suppliers and wider stakeholders by providing training, coaching and...
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B2B PR Blog, Thought Leadership
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted thought leadership strategy does just that—positioning your business as a source of valuable insights and innovative ideas. But what does it take to develop...
Analyst Relations, B2B PR Blog, Services
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism – Relations. Relations are built and nurtured between people so finding the right AR spokesperson amongst your subject matter experts and executives is...
B2B PR Blog, Brand Awareness, Thought Leadership
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
B2B PR Blog, Content Creation, LinkedIn
LinkedIn is not just a job seeking platform but a powerful business and networking tool for leaders. Ignore LinkedIn and you ignore effective ways to build influence and drive business growth. It's crucial to follow three golden rules: Create a great profile - we'll...
B2B PR Blog, Communication Strategy, PR Campaign Planning, PR Measurement
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately driving business growth. But first and foremost, you need to understand what B2B PR is and how it differs from B2C PR.What is B2B PR how is it different...
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